CIPP-A Certified Information Privacy Professional/Asia (CIPP/A) Exam

 

CIPP/A Certification
RECOGNIZING YOUR EXPERTISE IN ASIAN PRIVACY MARKETS

The IAPP’s CIPP/Asia credential certifies proficiency in the key data privacy practices of major Asian economies. CIPP/A holders are known for their ability to apply relevant knowledge and a nuanced understanding of privacy practices to the needs of organizations operating in Asia and around the world.

The CIPP/A exam is available for scheduling at more than 6,000 computer-based testing centers worldwide. Prepare for the exam with these resources and in-person training developed by IAPP official training partner Straits Interactive.

Demonstrate your ability to support vital privacy-related processes such as compliance, cross-border data transfers and internal data protection. Explore CIPP/A certification today.

Certified Information Privacy Professional/Asia

WHAT’S COVERED
Fundamental Privacy Principles
Singapore Privacy Laws and Practices
Hong Kong Privacy Laws and Practices
India Privacy Law and Practices
Common Themes Among Principle Frameworks

The CIPP/A body of knowledge outlines all the concepts and topics you need to know to become certified. It also has an exam blueprint that gives you an idea of how many questions from each topic area you can expect on the exam. These documents, as well as additional certification resources and helpful links, can be found here.

We strongly encourage all potential test takers to read our Certification Candidate Handbook before testing for details on our testing policies and procedures.

Here are our top five reasons why IAPP certification and training are sure to advance your organization.

The CIPP is the global industry standard for professionals entering and working in the field of privacy.

Achieving a CIPP/A credential demonstrates understanding of a principles-based framework and knowledge base in information privacy within the Asian context, including laws and practices specific to the regions of Singapore, Hong Kong and India.

You’ll be recognized as part of an elite group of knowledgeable, capable and dedicated privacy and data protection practitioners.

Holding a CIPP/A designation elevates your leadership profile among your colleagues.

The CIPP/A is a key benchmark among top employers for hiring and promoting privacy professionals.

The examination blueprint indicates the minimum and maximum number of question items that are included on the CIPP/A examination from the major areas of the Body of Knowledge. Questions may be asked from any of the listed topics under each area. You can use this blueprint to guide your preparation for the CIPP/A examination. For example, domains II, III and IV comprise 78% of the exam.

I. Privacy Fundamentals
A. Modern Privacy Principles
OECD Guidelines, APEC privacy principles, Fair Information Practices

B. Adequacy and the Rest of the World
GDPR, U.S. Sectoral approach, adequate and non-adequate countries

C. Elements of Personal Information
Personal data (EU, HK, SG), Personally Identifiable Information (US), Sensitive Personal Data Information (IND), psuedonymisation, de-identification and anonymisation

II. Singapore Privacy Laws and Practices
A. Legislative History and Origins
Legal and political system, surveillance and identification, constitutional and common law protections, sector specific protections, social attitudes to privacy

B. Personal Data Protection Act (PDPA)
PDPA definitions, Do Not Call Registry, the employment setting, exemptions, key concepts and practices (DPOs, staff training, consent, use, disclosure)

C. Enforcement
Monetary Authority of Singapore, Personal Data Protection Commission, Commissioner guidance, rulings

III. Hong Kong Privacy Laws and Practices

A. Legislative History and Origins
Political and legal systems, surveillance and identification, constitutional and common law protections, social attitudes to privacy

B. Personal Data Privacy Ordinance (PDPO)
Definitions of personal data, sensitive personal data, Guidance on Direct Marketing, exemptions, six data protection principles (DPPs), employment matters, data transfers

C. Enforcement
Commissioner rules and guidance, policy development, privacy incidents

IV. India Privacy Law and Practices

A. Legislative History and Origins
Legal system and political structure, Credit Information Companies Regulation Act, Article 21, The Right to Information Act 2005, The Protection of Human Rights Act 1993

B. Information Technology Act 2000 (IT Act)
Section 43 and 43A, 2008 amendment, exemptions, 2011 rules

C. Enforcement
The Ministry of Communication and IT, DeitY, TRAI, commissioner rulings and guidance, penalties and sanctions

V. Common Themes

A. Comparing Protections and Principles
Children’s data, data breach notification, public registers, surveillance, national identity systems, data processing and export

B. Data Subject Rights
Domestic use, breadth of exemption in HK, SG, and India

QUESTION 1
In the Asia-Pacific Economic Cooperation (APEC) Privacy Framework, what exception is allowed to the
Access and Correction principle?

A. Paper-based records.
B. Publicly-available information.
C. Foreign intelligence.
D. Unreasonable expense.

Correct Answer: B

QUESTION 2
How can the privacy principles issued in 1980 by the Organisation for Economic Cooperation and Development (OECD) be defined?

A. Guidelines governing the protection of privacy and trans-border data flows issued in collaboration with the Federal Trade Commission.
B. Guidelines governing the protection of privacy and trans-border data flows of personal data in states that are members.
C. Mandatory rules governing the protection of privacy and trans-border data flows within the European Union.
D. Mandatory rules governing the protection of privacy and trans-border data flows among binding member states.

Correct Answer: B

QUESTION 3
Which concept is NOT an element of Cross Border Privacy Rules (CBPR)?

A. Enforcement by Accountability Agents.
B. Self-assessment against CBPR questionnaire.
C. Consultation with Privacy Enforcement (PE) Authority.
D. Dispute resolution via the Accountability Agent's compliance program.

Correct Answer: B

UESTION 4
What term is defined by the European Commission to mean any data that relates to an identified or identifiable individual?

A. Personally identifiable information.
B. Sensitive information.
C. Personal data.
D. Identified data.

Correct Answer: C

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Course MB-220T00: Microsoft Dynamics 365 Marketing Exam Training

 

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Audience Profile
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Job role: Functional Consultant
Preparation for exam: MB-220
Features: none

Skills gained
Configure advanced settings
Manage marketing content, templates and integrations
Create and manage leads
Design and create marketing forms and pages
Create and manage segments
Set up and launch customer journeys
Create and manage events
Distribute and analyze surveys

Prerequisites
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Course outline

Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.

Lessons
Set up and manage Dynamics 365 Marketing
Configure marketing settings
After completing this module you will be able to:
Set up your Marketing application.
Configure advanced settings such as organization, business management, and content.

Module 2: Manage segments and lists
This module will review how to create, manage and use segments and subscription centers.

Lessons
Create and manage segments
Create and manage subscription centers and lists
After completing this module you will be able to:
Create and manage segments.
Create and manage subscription centers.

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.

Lessons
Manage forms
Manage marketing pages
After completing this module you will be able to:
Create marketing forms and embed them on marketing pages.
Create a marketing page.
Preview, validate and go live with a marketing page.
Create marketing form and page templates.

Module 4: Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

Lessons
Create and manage leads
Manage accounts and contacts
After completing this module you will be able to:
Track customers as accounts or contacts.
Create a lead and convert it to an opportunity.
Manage leads through the lead lifecycle.

Module 5: Manage marketing emails and customer journeys
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

Lessons
Create marketing emails
Create customer journeys
After completing this module you will be able to:
Create and design email messages.
Preview, validate and go live with email messages.
Save an email message as a template.
Create a customer journey.

Module 6: Manage events
This module will review the customer journey creation process.

Lessons
Create an event
Create a webinar event
Promote and manage events
After completing this module you will be able to:
Create an event.
Create a webinar event using Teams as a webinar provider.
Promote an event.
Manage the event website.
Configure events settings.

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.

Lessons
Create a survey project
Create surveys with Dynamics 365 Customer Voice
Send Dynamics 365 Customer Voice surveys
After completing this module you will be able to:
Manage surveys using projects.
Create a survey.
Personalize a survey.
Distribute a survey to customers.

Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.

Lessons
Evaluate marketing initiatives with analytics
After completing this module you will be able to:
Use insights to make decisions about marketing eefforts.
Score leads.
View insights related to customer journeys and email messages.

QUESTION: 1
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

A. on your organization’s private website, with the login information needed to access it
B. on any publicly-available website, with the URL listed in the Event Management Settings
C. on your organization’s website, with the URL listed on the Default Configuration Set
D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

Answer: D

QUESTION: 2
You are the administrator for your company’s Dynamics 365 for Marketing application. You are
responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota
Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
B. the total number of emails that your company has sent this month and the total number of emails remaining in the month
C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
Answer: B,C,D

QUESTION: 3
Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

A. 1
B. 2
C. 3
D. 4

Answer: A

QUESTION: 4
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for
Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Web interactions
B. Event interactions
C. Survey interactions
D. Appointment interactions
E. Telephone interactions

Answer: A,B,C

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